BUSINESS PURPOSE CONGRESS 2017 – Business Sailing Congress 2017, 7 October – 10 October 2017
“Efforts and courage are not enough without purpose and direction?” – John F. Kennedy
A global sailing congress about business purpose taking place in the Adriatic Sea, the jewel on the Mediterranean crown.
Waters of Dubrovnik, Elaphiti Archipelago and the island of Mljet
Besides being a place of knowledge and ideas exchange, Business Purpose Congress 2017 will take place amid stunning scenery dominated by sea, sun and sailing.
What is the purpose of business? Why do we do business? Is it the money, the prestige, or pure workoholism? This difficult question will be answered between 7th and 10th October at the Business Purpose Conference , enriched with a unique sailing experience around Dubrovnik, the Elaphiti Archipelago, and Mljet . Our speaker, Joey Reiman , who shifted many mindsets during his 2015 World Economic Forum in Davos, is an expert on the purpose of business, a discussion only a rare few have courageously embarked upon.
The why has become more important than profit. Because profits come to prophets, as Reiman said in many of his speeches admired around the world. The purpose of business, according to Reiman is not money, but the essence, the core, the why. Why do we do it, what’s the point?
The conference will tackle the deeper meaning of business and its global imprint. Business is the only thing that can save the world because everything is optimized once it’s purposeful. Although this sounds quite philosophical, it is the basic question we all have to ask ourselves. This question has been asked countless times, starting from Ancient Greece, when Aristotle defined purpose as whatness.
What do you have to do? All that is needed is your keen interest to find out not what your job is, but what your calling is within the industry you are working for. Because great leaders have their purposes, says Reiman.
Business Purpose conference will take place between 7th and 10th October in the south of the Adriatic Sea, around its pearl Dubrovnik and the nearby Elaphiti Islands and the Mljet National Park . To sum up, purpose has emerged as the most powerful tool in commerce and Joey Reiman has come forth as the world’s leading expert on bringing purpose to the world of business, helping companies discover, articulate, and activate their purpose.
“We were using people and loving money, and now it’s time to turn the things the other way around”
Said Joey Reiman during his TEDx talk in 2014.
Besides being a businessman, Reiman is also an award-winning author and advertiser. Named One of the 100 people who will change the way the world thinks by Fast Company, Joey Reiman is Founder and Chairman of BrightHouse, a company whose sole purpose is to bring greater purpose to the world of business.
Reiman travels through the meaning of purpose within everything we do, which also implies business. He coined the word Ideation, the term which has been buzzing in the world of business for a good few years now, and it seems the buzzing will not stop any time soon, as it is quintessential to any creative thoughts – the imminent start of any action. As previously said, this revolutionary has had a deep impact to the World Economic Forum when he held a speech in Davos in 2015. Reiman is a frequent branding guest expert on CNN, and is a monthly columnist for BE Magazine, created by Mahatma Gandhi’s grandson, Arun Gandhi and world-renowned Professor Philip Kotler calls Reiman, “The Moses of Marketing”. As an adjunct professor at the Goizueta School of Business at Emory University, he teaches tomorrow’s executives his revolutionary theories and applications for purpose-inspired profit.
Named One of the 100 people who will change the way the world thinks by Fast Company, Joey Reiman is Chairman & Founder of the International Center for Applied Purpose & global consultancy BrightHouse, a company whose sole purpose is to bring greater purpose to the world of business. As of May 2015, BrightHouse joined The Boston Consulting Group, as an independent business unit to bring the art of purpose to the world on a larger scale.
Father of Ideation – a term he coined – Reiman has emerged as the subject matter expert in the area of purpose-inspired leadership, marketing and innovation. His breakthrough purpose methodology and frameworks have been adopted by the likes of the Boston Consulting Group, Procter & Gamble, McDonald’s, and many other Fortune 500 companies across the globe.
Reiman is a frequent branding guest expert on CNN, and is a monthly columnist for BE Magazine, created by Mahatma Gandhi’s grandson, Arun Gandh and world-renowned Professor Philip Kotler calls Reiman, “The Moses of Marketing”.
Reiman’s book, The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy, has been named by The News & Observeras one of the top 25 books for Corporate America and his latest book, Thumbs Up, was released this summer, which focuses on how personal purpose creates the life of your dreams.
As an adjunct professor at the Goizueta School of Business at Emory University, he teaches tomorrow’s executives his revolutionary theories and applications for purpose-inspired profit.
Winner of hundreds of awards, including the Cannes Lion and Corporate Marketing Leader of the Year, Reiman says his greatest accolade is his self-proclaimed title of famillionaire, a person whose real wealth is in his family.
This fall Joey was named a BCG Fellow, a title given to the most accomplished thought leaders within the company.
- Oct 7
During the day – arrival to the Dubrovnik Airport
After 17:00 – boarding the sailing boats
From 20:00 – local wine & dine, traditional music alongside sailing boats
- Oct 8 7:00 - 8:00 jogging alongside the coast (optional) and breakfast on sailing boats8:00 - 12:00 sailing from Dubrovnik to the Elaphiti Archipelago12:00 - 15:00 free time, lunch, sightseeing on the island of Šipan15:00 - 19:00 "The Story of Purpose" lecture part 1. in a hotel on the island19.00 - 20:00 free timeFrom 20:00 - dinner with jazz music
- Oct 9
7:00 - 8:00 jogging and sightseeing of Šipan8:00 - 12:00 breakfast and sailing to the island of Mljet (National Park)12:00- 15:00 free time, lunch on the Mljet island15:00 - 19:00 "The Story of Purpose" lecture part 2. in the island of Mljet 19:00 - 20:00 free timeFrom 20:00 - dinner with local music
- Oct 10
5:00 - 9:00 sailing from Mljet to Dubrovnik
9:00 - 10:00 Breakfast on sailing boats and departure from sailing boats
10:00 - … sightseeing of Dubrovnik
- Oct 7
The price for participating in the Business Purpose Congress
(07.10. – 10.10.)
– All inclusive (Accommodation: one person per cabin) // EUR 1.800/person (ticket to the Mljet National Park, transfer between Dubrovnik and the marina not included)
– All inclusive (Accommodation: two persons per cabin) // EUR 1500/person
The price includes:
– Yacht with a skipper (final cleaning, outboard engine, boat insurance, fuel)
– Three overnight stays on a sailing yacht
– Participation fee
– 3 x breakfast
– 2 x lunch
– 3 x dinner
– Free wi-fi on sailing yachts and at all venues of the congress
– Organizer’s networking assistance during the event
– List of all congress participants
– Goodie bags for participants
– smile of the crew
- Error: Please set a slider ID
The Ćilipi airport can be reached from a number of European cities
Map & Route Business Sailing Congress 2017